Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes. We work closely with clients, listen to their vision, and formulate a comprehensive plan and implement an innovative solution that will empower organizations to thrive! We employ a solid, diverse staff of professionals with the experience, knowledge, and drive to move every project swiftly from vision to reality.
You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product value proposition in a way that resonates and clearly articulates how we solve our buyers' problems. In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone, and keyboard. Moderate noise (i. business office with computers, phone, and printers, light traffic) and work is performed indoors in a climate-controlled environment.