WiseBread: Lead Analyst, Marketing Analytics (Remote)


Published on January 20, 2020

You will work with multiple teams to drive the impact at scale across marketing channels such as Search, Native, Social, etc.

You will partner with marketing channel owners to improve reporting and identify areas of growth, with data engineers to generate reliable data pipeline, and with content product owners to increase conversion rate and create better landing pages. You will have a passion for data democratization and will drive towards continuous improvement in the area of performance reporting. Responsibilities:Use data and analytics to identify area of improvement, suggest new growth opportunities and advise optimization strategy;Measure Marketing campaign performance, describe return on investment, and own channel performance reports;Effectively communicate insights to marketing team & managementDefine and implement metrics & KPI; Discover new valuable data;Design, implement and monitor experiments(e.

A/B tests) to improve marketing campaigns and landing pages;Work with Engineering team to deliver robust data pipelineImprove data accessibility empower users; promote data-driven cultureQualifications:BS/BA degree in a quantitative discipline, e. , Math, Statistics, Physics, Operations Research, Economics, CS, etc. , from a top tier school.

Strong preference for candidates with advanced degrees in the same disciplines;2+ years of experience in marketing analytic or other analytically-driven role;Fluency in SQL;Must have extensive experience working with the marketing team to perform analytics in some of the following channels: SEM, Social (Facebook), Native, etc.

Fluency in web analytics and pixel implementations;Experience in designing and analyzing experiments across a variety of marketing channels, and statistical protocols;Demonstrably strong communication skills: truly knows what it means to assemble a story from data and can easily explain how and demonstrate it.

Strong listening skills as well as the skills to persuade particularly based on evidence;Must be able to work in US Pacific hours (GMT-8)Bonus points and Preference:Experience with R/Python is highly desired;Previous experience working in marketing/media buying or consulting;Solid analytical Mind;Quick learner and self-starter;Remote working experienceAbout The Team:Data Science Team plays a key role in the decision-making process. Wise Bread has been awarded 'best of the web' by PC Magazine, MSN Money, and Kiplinger.

You will be working from home but will get plenty of support (and dog selfies) from our friendly staff via Slack and Skype.

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